We waste no time manually updating prices and stock information, for example…

Data feed automation keeps the information up-to-date for all channels!

How do we do that?

1. Inventory
While this is just a starting point for further optimization, it's important that the first import of your feed contains relevant data points. This includes basic factors such as titles, descriptions, prices, image URL, product URL, etc. Certain attributes are required to add to your feed, but others are not. We make sure that your feed meets all specifications! 

2. Optimize
Within this step, we focus on expanding your optional feed features. This is the first chance to really optimize the feed: with more data, the channels better understand what you're selling. This allows them to better match your products to visitors' searches.

3. Content creation
Within the content creation we focus on the title, product description and other characteristics of your product feeds. Improving product titles is often the first place to start with content creation. For example, we ensure that the title matches that on the landing page. In addition, the product description must be objective and clear. In the main image, the product must be clearly visible and in a compatible format that complies with the guidelines of the platforms. There are plenty of options to complete content creation. 

4. To test
By continuously analyzing your data and applying optimizations, you will achieve more relevant visitors. It is important to enrich and optimize your feeds from the start. If you want to take advantage of all the opportunities, there is a lot more to it and you have to spend your time and attention on this. 

5.Live
Your feeds are now all set to go live! 

Channable Partner

Social Brothers is Channable Partner and use Channable as an online marketing tool to generate, optimize and manage different data feeds from one source. Often each advertising platform has its own requirements regarding the feed, via Channable we can easily adjust your feed so that we can advertise on more than 2.500 comparison sites, marketplaces and affiliates.

Via the two sync link on channable, we link the data from marketplaces or ads channels back to your e-commerce environment for the ideal customer journey.

Channable is therefore very suitable for e-commerce, but also think of travel websites with a diverse range of trips, car dealers, etc. Channable is also very interesting for the search network within Google Ads and Microsoft Ads.

SB is preparing your feeds for 'the next step' on the following channels

Google Shopping – Do you want to rank at the top of Google with your products? An extensive product title makes it easier to link search terms to the product.
Marketplaces – Putting the desired product range on marketplaces such as Bol.com effectively and quickly. 
Remarketing with display banners – A smaller title fits better with the advertisement, in order to achieve a higher conversion in the subsequent steps.
Dynamic Retargeting – Via Channable we can easily create and optimize the right feed for all channels. Think of social channels such as Facebook and Instagram with the product catalog, but also programmatic display.

In brief

• Improving the quality from your feed
• Minder work, Lake result
• feeds that meet all requirements of different sales and marketing channels