5. Desired working method
Be clear about how you want the communication between both parties to be arranged. Think about when and how many tuning moments you would like. Indicate when you would like to be forwarded interim progress before the final material follows. Clear planning prevents miscommunication and is the first step towards a good workflow.
6. Core message
Name the promise you want to keep. This is the message that you want to convey with your website, brand or campaign, but this message does not always come across the same to the recipient. It is therefore important to clearly check whether your core message radiates what you have in mind. An agency can help you refine this message.
7. Concept Ideas
As a company, you often already have an idea of a strategic direction or a creative idea that you would like to further implement. Don't be afraid to put your ideas on paper. It helps the agency to go in the right direction, although of course they also like to surprise you. A working session with both parties can allow creativity to flourish and positively influence the concept ideas.
8. Tone of Voice/Style
Do you have your own brand book, style guide or tone of voice? Then share these documents with your agency so that the information can be included in the strategy development. Don't have your own brand book or tone of voice? No problem either, an agency can create a suitable communication and corporate identity in line with your wishes. This way you can be sure that the content matches your brand.