The right message at the right time

… and then sent to the right person. This is possible with marketing automation. By segmenting your audience and building the right workflow you achieve more results.

Is someone a lead or a prospect? An MQL or an SQL? Insight into the customer journey of your (potential) customer is the basis if you want to deliver the right message at the right time. By linking mailing and CRM, it is now easier than ever to segment your customers.

This segmentation can then form the basis for personalization and automation. Not one email from everyone (and not all for one email), but a welcome email, an onboarding email, a re-engagement email, an email about an abandoned shopping cart and much more, exactly when the customer expects and needs it. With more than ten years of experience, we at Social Brothers can implement segmentation in your CRM as well as set up the ideal email flow.

A mail flow can be set up from a simple mail system such as Mailchimp, but we can also link it to a CRM such as Salesforce of HubSpot.

In brief:

• less work, more result
• Automate and personalize
• Data-driven
• Direct and insight in opening rate, CTR and conversions