You have a local store or location and would like to get more physical visits from consumers. How do you best approach this and how do you reach the right target group? Then Local Business Campaigns are the best option for you! It is possible to generate a large reach on various online platforms with one Local Business Campaign. For example, it is possible to promote your store on various platforms on Google such as Google Search Network, Youtube and Google Display Network.
For whom are these types of campaigns most relevant?
- Local businesses eager to generate more store visits from consumers in the area.
- Service companies that want to attract customers in the area and do not benefit from advertising outside their radius.
- Tourism, hospitality or event companies that want to attract audiences in specific locations.
- A large company that has established itself at a new location and therefore wants to build up brand awareness in the area.
Local Business Campaign on Google Ads are, as the name implies, used to reach local customers near your location. But how do you start setting up a Local Business Campaign? To start, you will need to add text to your campaign. In addition, setting a campaign budget and adding assets is a must. The rest is automatically optimized by Google to ensure that consumers can easily find your ad. The Local Business Campaigns have a large reach, since the most valuable target groups are automatically searched for to show your advertisements. Your store/location will be brought to the attention of the largest possible target group by Google in order to provide your business with more physical store visits and online traffic. The local campaigns are used to provide your potential customers with all the information they need need when they make a decision where and which stores to visit.