When thinking of Augmented Reality glasses, many people think of Google Glass. That is not entirely correct, because a Google Glass was more of a head up display in combination with a camera, than a real Augmented Reality Device. With Google Glass, the image does not interact with the environment, but is only projected onto it.
At Social Brothers we see dynamic and interactive content as one of the minimum requirements for Augmented Reality to be successful. An example of this is the Hololens 2. The holograms projected with these AR glasses adapt based on your hand gestures, allowing interaction with the Augmented Reality.
The Hololens also sees what you are looking at and adjusts the holograms accordingly. This allows interaction with the environment. Where a Google Glass will only project the navigation data right in front of you, a Hololens can recognize the road and project an arrow onto it to steer you in the right direction. We believe that this interaction offers real added value for the end user.
View us here blog about different AR glasses and their possibilities.