In the marketing world, call to action As a well-known term, even when you want certain content to be shared on the internet, calling to action is an effective way to get that done. Very strong action-oriented language convinces your reader to go further than just reading the text. Think, for example, of registering for the newsletter, clicking further to read more, participating in the panel and the like and follow on social media. You can then take into account the language you use, for example words such as: 'save, now, new and simple'. These words are effective because it stimulates the subconscious. However, make sure that there are not too many action options, that causes choice stress so that the visitor does not make a choice.
The eye also wants something, as they say. This also applies to your content, success with content depends on the attractive visuals. Visual material such as video, photos and illustration is of great importance, especially on social media, to make you stand out from all other content. Text should contain at least one, but preferably several visuals for good engagement. Of course, these images must support the main text.
Then Last but not least: With the texts you write you want to convince people with your content, for example to change their behavior in response to your message. People make on average more than 700 decisions a day, more than half of these decisions are made unconsciously. What also makes your texts more convincing is a bit of personalization. That is why it is good to process personal information in your posts and articles, so that people can identify with it.
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