Serge and his partner Joris Smulders started the company Fynch in 2019. Fynch is an impact-driven tech company. With their innovative app, they help employees and employers to register and declare business travel, commuting and home working days. They also encourage and reward users who make sustainable and healthy travel choices. The app recognizes when someone is cycling, walking, using public transport, taking the car and even when someone is traveling by plane. The data provides insight into the amount of CO2 that you emit per day. The aim is to stimulate behavioral change in the user to travel more consciously and healthier by cycling, walking or working at home more. This behavioral change is made attractive through differentiated mileage allowances, through gamification and through the rewards offered by the app. In the app, users can earn coins for sustainable and vital travel behaviour. You can exchange these coins in the webshop for 'healthy' products such as bicycle attributes and sportswear. Employers can also set different kilometer allowances to encourage sustainable mobility.
'We provide employers with insight into travel behavior and CO2 emissions of their employees, we also help to stimulate sustainable mobility. We give employers the option to set different mileage allowances. For example, you increasingly see that employers offer a higher mileage allowance for bicycles and electric cars than for petrol cars.'