CRM stands for Client Relationship Management. In principle, this concerns the way in which a company manages the relationship and interaction with (potential) customers. Usually when people talk about a CRM, however, they mean a CRM system or a CRM package. This is software in which you manage the data of your business contacts, such as PerfectView, PipeDrive or HubSpot† In this blog we explain the advantages and disadvantages of a CRM package.
Benefits of a CRM
It is important that you keep track of your customers' details: not only contact details such as email address and telephone number, but also information about what was discussed by email or telephone. The big advantage of a CRM is of course that it gives you the opportunity to store this large amount of data in an organized manner.
By keeping this data in your CRM system, your colleagues also know what has been discussed with a customer or which steps have already been taken. Very handy if they take over your work, for example if a lead in the marketing funnel of the marketing department is handed over to the sales team. Your CRM can thus contribute to better collaboration.
But not only your employees benefit from a CRM. The program also ensures that you can work in a more customer-oriented way. After all, it gives you a good picture of the customer. This makes it easier to build a good relationship with your customer and increase customer satisfaction.
Furthermore, a CRM gives you the opportunity to analyze information about your prospects, leads and customers. You can use the results of these analyzes to make forecasts or to optimize your marketing process.
If you want to go a step further, you can also use this information to automate marketing process† Note: depending on the system you use, you can control the automation via the CRM.