Home Inspiration Top Digital Marketing Trends for Q2 2025
May 02, 2025

Top Digital Marketing Trends for Q2 2025

Dante Alighieri
️ Blog
14 min. reading time

The digital landscape is changing rapidly. How do you stay relevant as a brand in a time when concentration is decreasing and online competition is only increasing? By cleverly responding to current trends, you increase the involvement, conversions and personalization of your campaigns. These are the most important digital marketing trends for Q2 2025:

1. AI as a driver of your marketing strategy (yes, again)

AI is no longer an experiment, but an integral part of every modern marketing strategy. According to HubSpot, a whopping 93% of companies see AI as crucial to their success. Yet, many teams still lack the right knowledge and experience.

AI can be used for:

  • Personalized content

  • Predictive analytics

  • Campaign optimization

The focus is no longer on of you have to use your AI, but how you use it smartly within your strategy.

2. From brand to person: people follow people

Consumers feel less and less connected to anonymous brands. They want real stories from real people. Influencers, brand ambassadors and employees play an increasingly important role in this.

Therefore, focus on:

  • Authentic content

  • Stories behind the scenes

  • Personal involvement through social media

This not only increases engagement, but also strengthens trust in your brand.

3. Shoppable videos are taking over

Shoppable videos that allow you to buy products directly are the form of interactive content for 2025. Platforms like TikTok, Instagram, Pinterest and Facebook make this easy.

Why they work, they provide:

  • more involvement

  • shorter customer journey

  • higher conversion rates

For e-commerce, this is an indispensable trend.

4. Search Everywhere Optimization

Brands and businesses can no longer rely solely on traditional search engines like Google and Bing. User behavior is changing: they search on social media, e-commerce platforms and via AI-driven tools.

That is why it is essential to be present in all places where your target group is. Think of:

  • Social media such as TikTok, Instagram and LinkedIn

  • AI platforms such as ChatGPT or voice assistants

  • E-commerce sites such as Bol.com or Amazon

This multichannel approach requires a strategy that thinks beyond search engines. Due to the short attention span of users and the increasing online competition, it is crucial to offer as many digital touchpoints as possible. This increases your visibility and the chance of conversion.

5. Weather ads for hyper-relevant content

Weather-related advertising offers brands a unique opportunity to connect with their target audience at the right time and increase engagement. By tailoring campaigns to current weather conditions, you can directly respond to the needs of your target audience.

Weather ads can be deployed via various digital channels, such as websites, mobile apps and social media. Using weather data services, situations such as rain, sun or temperature changes are automatically recognized, after which ads are adjusted accordingly.

This approach makes it possible to offer hyper-relevant and topical content. Think of sunscreen in summer temperatures or rain gear when a shower is approaching. Tools such as Channable make these types of dynamic campaigns easy to implement.

6. Awareness KPIs: measuring real attention

New KPIs provide more insight into how users interact with ads. Instead of just looking at clicks or impressions, the focus shifts to actual attention and engagement.

Examples of these new awareness metrics include:

  • View rate: how often your ad was actually displayed

  • Eyes-on dwell time: the average number of seconds a user looked at your ad

  • APM (Attention per Mille): the average number of seconds of attention per 1.000 impressions, as a successor to the classic CPM

These metrics help you optimize campaigns for real impact, rather than superficial interactions. They enable you to steer towards real visibility, which is essential in a busy and volatile digital landscape.

7. Ultra-short videos: maximum effect in less than 10 seconds

Ultra-short video ads under 10 seconds are quickly gaining popularity. They are the way to quickly grab attention, especially on mobile devices where attention spans are shorter than ever.

With the increasing amount of content and competition, it is crucial to get your message across quickly and clearly. Short videos are perfect for platforms like Instagram Reels, YouTube Shorts and TikTok.

Why they work:

  • they bring immediate attention value

  • they are suitable for mobile use

  • they are ideal for branding and conversion

It is important to ensure a strong opening frame, subtitles and a clear call to action to get the most out of minimal viewing time.

8. First-party and zero-party data become the norm

Due to stricter privacy regulations and the disappearance of third-party cookies, the focus in digital marketing is shifting to first-party and zero-party data. These forms of data collection not only offer more control, but also more reliable insights.

  • First-party data are data that you collect directly through your own channels, such as website behavior, purchases or email interactions.

  • Zero-party data are data that a user voluntarily shares with you, for example via preferences, surveys or quizzes.

Both data types are valuable for personalized marketing, because they are based on direct interaction with your target group with permission. This makes your strategy future-proof and privacy-proof.

Conclusion

It's all about relevance

Whoever cleverly plays into these trends will set up a strategy that matches the behavior and wishes of the target group. It's all about relevance, speed and creating real connection.