It's no longer quiet in the world of AI videos: this is Veo 3

We are entering a new phase of content creation. Not one with a minor update or a faster interface. No, I see 3, Google’s new generative video AI, brings something new to the table: video with sound, generated from just a prompt. And that’s impressive. But also a little scary.

In a world where AI and technology are evolving daily, we sometimes forget how incredibly special each new step really is. Veo 3 is one of those. A tool that is not only technically advanced, but also challenges our idea of ​​making, creating and telling stories.

Veo 3 in brief

At Google I/O 2025, Google launched its most advanced AI video tool yet: I see 3The model is now available in 71 countries (Europe not yet, probably due to stricter AI legislation), and is a major step up from previous AI video models such as OpenAI's Sora.

What makes it so special then?

Not only is the video quality astonishingly realistic, so is the sound. You read that right: sound. Veo 3 can generate voice-overs, sound effects, background music and ambient sounds that fully match the images. This means you can almost have a complete video made from a few lines of text.

How it works

As with other generative tools, you describe in a prompt what you want to create. Think: “A drone shot above a misty rainforest with birds taking flight at sunrise.” And lo and behold: there’s your video. With the sounds of rustling leaves, singing birds, and soft wind.

Users with a Gemini Pro Subscription get access to a limited number of video generations. Want to go all-in? Then the Ultra subscription ($250 p/month) offers the most credits. This is a clear positioning towards the creative professional: filmmakers, designers, storytellers.

What is striking is that although the video quality is high, you often see subtle imperfections. The way a character moves or looks can be just not right, it sometimes looks unnatural, no matter how realistic the whole thing seems. That is exactly why there is now Flow, an AI-driven film app specially developed for Veo 3. With it you give instructions on camera movements, angles and perspectives. Think of dolly zooms, top-downs and cinematic cuts. Also new is Flow, an AI-driven filmmaking app specifically designed for Veo 3. It lets you give instructions on camera movements, angles and perspectives. Think dolly zooms, top-downs and cinematic cuts.

“We are entering a new era of video creation.” – Josh Woodward (VP Google)

Deepfakes and digital watermarks

But where there are AI videos, the discussion about disinformation is never far away. So Google built a digital watermark in, which is not visible to the naked eye, but can be recognized by technology. Useful, but not infallible. How will you distinguish fact from fiction in the future?

Our tip: embrace technology, but be transparent. Have you made an AI video? Just say so. Not only is it more honest, it also strengthens your story.

What does this mean for you as a creator?

Where previous AI tools were mainly seen as a toy, Veo 3 clearly moves towards professional content creation. And that raises interesting questions:

• Will we soon be making commercials, social snippets and even very short films with a few prompts?

• Is it becoming easier for small teams to tell big stories?

• Or should we look for new ways to stay real?

What is certain: this is not just a tool, it is a new way of working. The role of makers is changing. Less time spent on technical implementation, more space for concept, strategy and creativity. AI is not going to everything take over, but it will shift what we do and how we do it. And that may be the greatest opportunity of all.

Conclusion

Veo 3 is no small upgrade. It’s a giant leap forward in how we create, consume, and experience video. The tools are powerful, the opinions are divided, and the possibilities are endless.

At Social Brothers, we not only follow these developments closely – we are also experimenting with them ourselves. For our clients and for our own team. Not only to automate processes more intelligently, but also to build sustainable growth for the future. Because technology only really has value if you know how to use it intelligently. So: dare to test, play with the possibilities. But remain critical. Even in the AI ​​era, the following still applies: the story makes the difference.