Collaboration with Ballast Nedam for recruitment marketing

We are proud to announce that we will be working on the online recruitment marketing for Ballast Nedam. With this collaboration, we will use our expertise to strengthen Ballast Nedam's employer branding and optimize the recruitment process through a data-driven marketing strategy.

Ballast Nedam, a leading player in the construction sector, has the ambition to attract and retain the best technical professionals. With the current tight labor market, a strong online presence is essential. Social Brothers will implement a full-funnel recruitment strategy in which branding, conversion and retention go hand in hand. By using targeted campaigns on Google Ads, LinkedIn and Meta, combined with smart data analysis and automation tools such as Channable and Bannerwise, we ensure that Ballast Nedam attracts the right talent at the right time.

“A well-functioning recruitment process is not only dependent on strong job descriptions, but also on smart marketing and a smooth candidate experience,” says Melvin Woudenberg – Social Brothers. “We look forward to supporting Ballast Nedam in building a digital strategy that leads to more and better quality applicants.”

In addition to the always-on strategy for employer branding, we will also set up targeted campaigns to fill specific vacancies quickly. By using retargeting, lead generation forms and advanced targeting techniques, the cost-per-hire is kept as efficient as possible.

With this collaboration, we and Ballast Nedam are strengthening the digital position of the construction company as an attractive employer and are giving an innovative interpretation to recruitment marketing in the construction sector.

Curious how we can help your organization with employer branding and recruitment through data-driven marketing campaigns? Feel free to contact us!