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Low Car Diet: Working smarter together with mobility
The Low Car Diet is an initiative of the Travel Movement Foundation aimed at reducing car use. During an entire campaign month, everything revolves around mobility and sustainable (and sporty) travel. Various companies, organizations and government institutions participate in the Low Car Diet that support this initiative. We were asked to put together various campaigns, reach new target groups and realize the community platform.
In this case
- Challenge
- Solution
- Facts & figures
Get in direct contact with the right target groups
Challenge
For the Low Car Diet it is important to reach as many people as possible within different target groups. This concerns both the acquisition of organizations that want to participate in the initiative, and the encouragement of employees at the participating organizations to actually leave their car behind. In addition, there was another challenge in the collaboration with the various stakeholders, such as the participating organizations and Stichting De Reisbeweging.
Data-driven campaigns
Solution
For the Low Car Diet we collaborated with Fynch Smart Mobility. Via the Fynch app, participants can save points with sustainable travel or home working days. To encourage as many participants as possible to use the app, we opted for conversion-oriented campaigns with a bottom-up approach. We have created a unique toolkit for each participating organization, which can be used to recruit participants within our own circles. In addition, we have used Facebook, LinkedIn, Instagram and mail to reach organizations and employees.
Facts & figures
- 12 personalized tool kits with 14 different materials
- Videos with 40.004 views on socials
- 42.013 views from LinkedIn ads
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