24 Mar 2022

Low Car Diet: Working smarter together with mobility

Melvin Woodenberg
Melvin
❤️ Project
9 min. reading time

The Low Car Diet is an initiative of the Travel Movement Foundation aimed at reducing car use. During an entire campaign month, everything revolves around mobility and sustainable (and sporty) travel. Various companies, organizations and government institutions participate in the Low Car Diet that support this initiative. We were asked to put together various campaigns, reach new target groups and realize the community platform. 

 

In this case

  • Challenge
  • Solution
  • Facts & figures

Data-driven campaigns

Solution

For the Low Car Diet we collaborated with Fynch Smart Mobility. Via the Fynch app, participants can save points with sustainable travel or home working days. To encourage as many participants as possible to use the app, we opted for conversion-oriented campaigns with a bottom-up approach. We have created a unique toolkit for each participating organization, which can be used to recruit participants within our own circles. In addition, we have used Facebook, LinkedIn, Instagram and mail to reach organizations and employees. 

Facts & figures

  • 12 personalized tool kits with 14 different materials
  • Videos with 40.004 views on socials
  • 42.013 views from LinkedIn ads
Steven Founder[email protected]06-20413957
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