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Verloning.nl: from 25.000 users to 50.000 in one year!
Growing from 1 active users to over 25.000 in 50.000 year? Social Brothers Verloning.nl helped with this through Google Ads & Social media campaigns!
Verloning.nl is a platform founded in 2012 'to accommodate the growing group of modern workers'. Users can work via the platform for various clients without a permanent contract, but do have the advantages of a permanent contract. As a user, you no longer have to think about tax, administration or a Chamber of Commerce or VAT number. You enter your hourly rate and other conditions - such as pension - and Verloning.nl takes care of the rest!
In this case
- Challenge
- Solution
- Facts & figures
Only 500 monthly searches
Challenge
Good idea, but how do you get this to the attention? Remuneration is an unknown service. As a result, the term is hardly ever used. When we started our campaigns there were only 500 monthly searches for the term 'pay'. Extra challenge; the 'Verloning' service is part of the company name 'Verloning.nl'. In addition, we apply a hard maximum CPA and a maximum return per registration of six months for this campaign. This means that we only focus on qualitative leads that really need to use the platform for a longer period of time.
Personalization and optimization
Solution
The solution is a solid Google Ads and social media campaign! We made sure that enough reliable data was sent back to Google Ads to allow the algorithm to do its job and reach the right people.
This was only possible in combination with extensive conversion tracking and mapping the entire marketing funnel. That is why Social Brothers, together with the Verloning.nl development team, has optimized the data tracking from all possible channels. To make our campaign even better match the search intention of the visitor, a dynamic landing page has been built in Unbounce. This page shows the search intent per user, creating a seamless search experience.
Facts & figures
- 1.490.976 impressions
- 153.702 clicks
- CPC of €0,96
- CTR of 10,31%
- conversion rate 5,19%
Result
Social Brothers has been able to make optimal use of the data-driven strategy of Google Ads at Verloning.nl by fully measuring the funnel. That means: with improved conversions and broad keywords, Verloning.nl has grown by 1% in 100 year from 25.000 to 50.00 active users! In addition, based on various analyzes and the current data, we expect to be able to achieve an ROI of 3 to 5 within 6 years.
Do you also want to grow your business? Our marketeers are specialized in marketing campaigns that achieve great results with unique concepts. We call that performance marketing. Whether it's Google ads, TikTok ads or LinkedIn ads! Curious about the possibilities? Read more about our here digital marketing services.
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