Certified HubSpot Partner in Amsterdam: Social Brothers implements a modern CRM
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Eyescan: improve and automate complex processes with HubSpot.
At Eyescan, every eye is unique and we always strive for the best possible solution for every patient. A large team of specialists, each with their own branch of sport, makes it possible for Eyescan to offer all ophthalmic care under one roof. In order to guarantee the maximum quality of the care provided and the expertise of the specialists, Eyescan works with the best and most innovative equipment in the field of eye care.
At different locations in the Netherlands you can go to different specialists for the most diverse eye care. From a driver's license test to laser eye surgery and lens implantation. An organization as complex and extensive as Eyescan therefore needs a suitable CRM to make all these different processes transparent and measurable.
HubSpot as a connecting factor
Challenge
The challenge of this case lies in the complexity of Eyescan as an organization. There are dozens of branches – each with its own unique team of specialists – spread across the country. This may mean that some specialisms cannot be found at a certain location. The specialists who are available have a different working method for each specialism. For example, the waiting time can sometimes differ significantly and the working methods of the specialists can also cause differences in the rules regarding communication. What should therefore be done with a patient's request - whether this is a contact request or treatment appointment - and how this should communicate well with HubSpot from various tools requires an extremely custom approach.
Insight and efficiency
Solution
Social Brothers is happy to take on this challenge as an experienced HubSpot agency! Step 1: gaining insight into the tools to be used, specialisms per location and the different working methods together with Eyescan. Then we start implementing HubSpot based on Eyescan's wishes and needs and various links are made with the necessary external tools. For example, appointments with a specialist are shot to HubSpot via an appointment module of Outlook. There they end up in tailor-made pipelines from which all kinds of automated communication and tasks arise.
But, this goes beyond just agreements. Whether someone is eligible for certain treatments and which brochure someone has downloaded ends up in a custom pipeline. HubSpot is also linked to the website and the patient record. Because all data can be found in HubSpot, the process is simplified for Eyescan employees. Custom automations and workflows also ensure that efficiency is greatly increased.
Facts & figures
- An automated planning module per location
- Insight in a patient's 'customer journey'
- Extensive custom dashboards
- Automated tasks and communication per request
Result
An extremely custom HubSpot implementation, tailored down to the last detail to the wishes and needs of Eyescan and its specialists. With this extensive HubSpot implementation, service employees no longer have to switch with specialists or locations when a patient makes a request, but they see their tasks and their status appear automatically in the HubSpot deal board. This not only provides more insight into a patient's customer journey, but also ensures more time to handle communication in a personal way. And that while the room to make mistakes has become smaller due to this automation. Picked up tasks automatically provide next steps in that dashboard. Has a task been completed? Then HubSpot automatically provides the necessary communication.
Do you also want to grow your business with HubSpot? Social Brothers is proud to be a platinum partner of HubSpot with over 50 successful implementations and spacious 10 years of experience in CRM implementations. With HubSpot you get a complete all-in-one system with many benefits and convenience. Curious what HubSpot can do for your company? Grow further with HubSpot.
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