Certified HubSpot Partner in Amsterdam: Social Brothers implements a modern CRM
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Hotel De L'Europe: Working with the most beautiful hotel in the Netherlands
Does De L'Europe need an introduction? This luxurious 5-star hotel in the heart of Amsterdam is rightfully the most beautiful hotel in Europe. The atmosphere of the authentic Amsterdam is still present in the hotel. The hotel mainly focuses on international guests who want to experience Amsterdam's heritage in a unique and elegant way. L'Europe has engaged Social Brothers for their online marketing.
In this case
- Challenge
- Solution
- Facts & figures
Get in direct contact with the right target groups
Challenge
De L'Europe receives many indirect bookings through external parties such as booking.com or hotels.com. As a result, the traffic and conversions on their own website lag behind. The challenge is to enable De L'Europe guests to book directly through the hotel's official website through website optimizations and conversion-oriented advertising campaigns. This can be achieved through SEA and through social advertising aimed at an international audience.
Data-driven campaigns
Solution
To support De L'Europe with online marketing, we first researched the opportunities and threats in the online market. Based on this, we set up SEA and social media campaigns that focus on leads with the highest conversion probability. These campaigns are optimized data-driven. This is possible because we have optimized the website and track all data from the first visit to the last touchpoint.
Facts & figures
- Increase in paid search traffic by 22%
- Rise of the number of sessions on the website by 14%
- Rise of the number of users by 8%
- With A/B test quantity conversions doubled
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