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Grow your business with the help of De Recruitment Factory! Our partner De Wervingsfabriek is specialized in setting up, improving and maintaining corporate recruitment. The 'next step' for De Wervingsfabriek is to completely renew their corporate identity. Since the company has used the same house style since its foundation, they have indicated that they are ready for a 'new jacket'. The style must be in line with the current working methods and corporate culture of De Wervingsfabriek. They hired us to realize this rebranding!
In this case
- Challenge
- Solution
- Facts & figures
Challenge
As a recruitment company, De Wervingsfabriek wants to appeal to two target groups: young talents and large corporates. Each has a different tone-of-voice and a different design. The challenge in developing a new house style for De Wervingsfabriek lies in attracting their two target groups with one design. The design must be a balance between 'fun' and 'corporate'. De Wervingsfabriek wants to have a 'fun' and hip appearance for employer branding. Think of playful designs with brighter colours. Since the company is active in the B2B market, they also want to appeal to corporates with their corporate identity. It is important that the new style radiates authority and professionalism.
Four developed house styles to choose from
Solution
How can we combine a hip style with a professional style? To find out, we started working with the customer in our creative session with mood boards. In this session, 5 mood boards were compiled by our designers, shown and discussed with De Wervingsfabriek. By visually displaying different styles, De Wervingsfabriek can make clear what they like, but especially what they don't like about their brand. With the feedback from this session, our design team started working out 4 different house styles for De Wervingsfabriek. We explained the customer's wishes to four of our designers, after which they started working individually from each other to create a matching style.
Facts & figures
- Complete rebranding with new logo
- 4 designers who worked on creating 4 different corporate identity
- 5 mood boards of different styles
Help us, what do you think?
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Thank you, your feedback has been received!
