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Linteloo: Translating a great offline experience into a digital experience
In 1994 Jan te Lintelo started the brand, LINTELOO, aimed at comfort and a wonderfully luxurious life. Aimed at a life that is all about freedom, being together and “easy living” comfort. It is therefore not for nothing that his first sofa, called “Easy Living”' was a great success. LINTELOO is active in the Netherlands through various feel good studios and regional dealers, and there is also a brand showroom in Zeist. Together with the LINTELOO team, we set to work to translate the various core values into the digital channels on which LINTELOO is active.
In this case
- Challenge
- Solution
- Facts & figures
Get in direct contact with the right target groups
Challenge
When we started for LINTELOO there was a lack of balance on the different digital channels. In addition, it was difficult to measure the impact of campaigns on the number of visitors, due to the possibility to purchase LINTELOO design furniture via the dealer network. Within these challenges came the question of how we can realize the right content for LINTELOO.
Offering a data-driven experience
Solution
We have created a new website for LINTELOO on which the various design furniture is highlighted. Via the website it is possible to request a brochure or to make an appointment directly in the showroom in Zeist. In addition, we run a marketing campaign via social media that is continuously optimized and with which we bring certain products to the attention of the right audience. For measurability, HubSpot CRM has been implemented and linked to the website.
Facts & figures
In a year:
- 6,5 million views of advertisements
- Almost 50.000 clicks on ads
- 27% more visitors on the website
- Increase in the number of users of the website by 36%
Help us, what do you think?
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