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Signadens in a new coat, ready to grow internationally
The quality label Certified by Signadens is a new player in the dental technology market. The workflow that Signadens offers forms the link between dental companies and the dentist. Signadens has the ambition to grow further in the coming years with affiliated dental technology companies in Europe. To reinforce this ambition, a new positioning and house style has been developed together with Social Brothers. In addition, a HubSpot CRM has been implemented to optimize the internal marketing and sales processes.
In this case:
- Challenge
- Solution
- Facts & figures
Getting people in the digital supermarket
Challenge
Signadens works in a modern IT-driven personal market where little innovation takes place. Due to the collaboration with various dental technology companies, there are many stakeholders within the process. Signadens is a personal party that considers it important that the affiliated dental technology companies can also retain their own identity. Bringing together the different identities of the dental companies is an extra challenge.
Solution
Social Brothers has developed a completely new house style for Signadens. We have aligned the content of the website with the ideals of Sigadens. The emphasis is on the way Signadens supports and relieves dental laboratories and dentists with a certified workflow. This workflow increases efficiency and returns. Signadens profiles itself as the sparring partner that can provide clear step-by-step plans via the workflow.
Design, development, multilingual copy and photography for the website is arranged by Social Brothers. For example, we have been the one-stop-shop for Signadens for the completely new website. This website is built with the future in mind. It is a multisite that also includes the websites of the various affiliated dental companies. With the growth of Signadens, the website will also grow.
Growing together with our clients is the best thing there is.
Result
The renewed website ensures a growth in the experience and appreciation of the website by the affiliated dental companies, but also by dentists who want to know more about the workflow. The HubSpot implementation ensures that Signadens has a complete overview of the affiliated companies, the companies interested in connection and the interactions between Signadens and laboratories.
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