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Blue Current: Rebranding a fast-growing company
Blue Current is a start-up specialized in smart energy management with international ambitions. They provide smart software, charging points and services that accelerate the transition to sustainable transport in both the B2B and B2C markets. The market for charging stations for electric cars in particular is growing rapidly. To facilitate this growth, we were asked to develop a new brand for Blue Current.
In this case
- Challenge
- Solution
- Facts & figures
Get in direct contact with the right target groups
Challenge
Blue Current needs a brand, corporate identity and website that matches their ambitions as a fast-growing company with international ambitions. In addition, they focus on both the business market and the consumer market. As a result, the new brand must match the different types of customers that Blue Current serves.
Building a brand together
Solution
Through various brand sessions, we started working with Blue Current on the development of a new house style, a new house style manual and a new website design. This is continuously monitored and optimised. The corporate identity has also been used for a number of offline products, such as brochures at the various Blue Current charging stations.
Facts & figures
- Rapid realization of a sparkling design
- One corporate identity and tone of voice for all expressions
- Uncluttered data dashboard for Blue Current customers
Help us, what do you think?
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