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The Association for Behavioral and Cognitive Therapies (VGCt) is the scientific association for cognitive behavioral therapists and cognitive behavioral therapists in the Netherlands. For the VGCt we have completely renewed three platforms, taking a close look at the customer journey
In this case
- Challenge
- Solution
- Facts & figures
Realize a clear website structure
Challenge
The VGCt website contains a lot of content that is relevant for the members, therapists affiliated with the trade association. However, these members could not always find the correct information on the website. As a result, the website was not always experienced as user-friendly. The challenge for this website is therefore to set up a clear structure that makes it easier to navigate around the website.
Focus on three separate websites
Solution
Based on the customer journey, a new structure has been set up aimed at the members of the VGCt. Three separate websites have been chosen: the basic website, a supervisor platform and a knowledge base† This separation makes it easier to find the right content.
Some of the content is protected and only available to members. For this we have set up a link with the member system. For the ease of use of the administrators, a link has also been made between the basic website and the knowledge base with regard to news items. With one placement, they appear on both sites.
Facts & figures
- Almost 300 items in the database
- 3 separate websites developed
- Bounce rate of 33% (average is 40-60%)
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