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Eyescan: seeing the forest through the trees again
Eyescan is the specialist in safe eye care. Eyescan provides eye care of the highest quality at various locations in the Netherlands. What started as an organization with a limited number of branches, has grown considerably in recent years. They have the ambitions to continue to grow in the coming years. Eyescan asked to further professionalize the various marketing activities, to develop a new website and to automate the various internal and external marketing activities as much as possible. We took on this challenge together with the Eyescan team.
In this case
- Challenge
- Solution
- Facts & figures
Get in direct contact with the right target groups
Challenge
The challenge for Eyescan was on several fronts, the most important element being that there were few or no possibilities to measure the effect of Eyescan's various marketing activities. This was partly due to an outdated website with poor measurability and a fragmentation of the marketing activities. Furthermore, there was little automation and Eyescan made no use of personalization of communication. As a result, Eyescan had too little insight into the growth opportunities and it was difficult to implement changes on the website.
Data-driven marketing campaigns
Solution
For Eyescan we have designed a mobile first custom WordPress website that meets the needs of the eye care clinics. Patients can now automatically request an information booklet or schedule an appointment directly. The design of the website went hand in hand with data research. This research has uncovered new possibilities for both Eyescan's SEO and SEA activities. For example, SEO texts have been written about eye disorders. We have implemented HubSpot CRM to coordinate marketing and sales activities and to automate tasks.
Facts & figures
- Increase in the number of sessions on the website by 46%
- Increase in number leads by 200%
- Increase in the number of conversions via Google Ads by 42%
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