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Encourage residents to save energy together with the Municipality of Utrecht
Together with creative communication agency Enof we launched the 'Slim! I do it' set up. In this campaign, in collaboration with the municipality of Utrecht, we want to encourage Utrecht residents to save energy, for example by purchasing a heat pump or insulation.
In this case
- Challenge
- Solution
- Facts & figures
Realize a clear website structure
Challenge
The challenge for this campaign lies in reaching the target group: owners of owner-occupied homes. They are the ones we should actually interest in a gas-free and energy-efficient house with this campaign. The campaign should attract owners of owner-occupied homes to the website uwhuisslimmer.nl/utrecht. Here residents of Utrecht can find more information, get advice or make an appointment to come and take a look at an example home.
Smart! I do it!
Solution
We have set up a broad campaign to reach the right people and interest them in the subject. With the slogan 'Smart! I'll do it' Utrecht residents get a glimpse of how others save energy and money. These ads run via Instagram and Facebook and are targeted at neighborhoods with a lot of owner-occupied homes. But there are also bus shelters with posters throughout Utrecht and various one-off promotions in the city. With this broad approach, we can generate interest in sustainable living among as many homeowners as possible.
Facts & figures
- 304.000 impressions per month
- More than 7.000 clicks per month
- More than 10.000 website visits per month
- More than 180 appointments per month
Help us, what do you think?
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