02 dec 2022

EASY Noise Control: ready for the future with PMax

Patrick
❤️ Project
10 min. reading time

EASY Noise Control is the market leader and specialist in the field of acoustics and sound insulation. They supply, produce and install acoustic solutions against reverberation in buildings and do so about 500 times a year! There is also a wide range of acoustic materials available directly from stock. 

From Social Brothers we work full service for EASY Noise Control and assist them with the website, the CRM system, design, digital marketing and marketplaces in several countries.

In this case

  • Challenge
  • Solution
  • Facts & figures

The right product for the right person

Solution

To build a future-proof plan, we started working with PMax campaigns the moment they were launched for the Dutch market. After a deep-dive into the possibilities, we were ready to use this new tool and knowledge for EASY Noise Control. 

That required a far-reaching strategy. Those general keywords and intent searches make it important that we can steer the campaigns. That requires data. HubSpot has been implemented to continue to feed our campaigns with data. Data from the sales process in this CRM is sent to our campaigns so that they remain as relevant as possible. And that in turn ensures that the campaigns show the right products to the right people. 

Facts & figures

  • A 23% increase in contact requests;
  • Average ROAS of 3;
  • Future-proof structure.

Result

The result? An extensive strategy and a complex set-up, but one that is ready for the future! We have extensively dived into PMax and apply this new knowledge to all EASY Noise Control PMax campaigns. In any case, the current structure offers them enough potential in the coming years to remain the market leader in the Netherlands and to become the market leader in other countries.

Steven Founder[email protected]06-20413957
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