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EASY Noise Control: ready for the future with PMax
EASY Noise Control is the market leader and specialist in the field of acoustics and sound insulation. They supply, produce and install acoustic solutions against reverberation in buildings and do so about 500 times a year! There is also a wide range of acoustic materials available directly from stock.
From Social Brothers we work full service for EASY Noise Control and assist them with the website, the CRM system, design, digital marketing and marketplaces in several countries.
In this case
- Challenge
- Solution
- Facts & figures
A wide range for B2B and B2C
Challenge
The biggest challenge of EASY Noise Control is that they serve two target groups, B2B and B2C. Both with their own returns and strategies. In addition, EASY Noise Control has a very wide product range with different margins per product group. The searches of both target groups are based on intent. You notice this online because there are many searches for general words such as acoustics or sound insulation. Someone often has no idea which EASY Noise Control product is right for them. That makes the structure of our Google Ads campaigns a challenge.
The right product for the right person
Solution
To build a future-proof plan, we started working with PMax campaigns the moment they were launched for the Dutch market. After a deep-dive into the possibilities, we were ready to use this new tool and knowledge for EASY Noise Control.
That required a far-reaching strategy. Those general keywords and intent searches make it important that we can steer the campaigns. That requires data. HubSpot has been implemented to continue to feed our campaigns with data. Data from the sales process in this CRM is sent to our campaigns so that they remain as relevant as possible. And that in turn ensures that the campaigns show the right products to the right people.
Facts & figures
- A 23% increase in contact requests;
- Average ROAS of 3;
- Future-proof structure.
Result
The result? An extensive strategy and a complex set-up, but one that is ready for the future! We have extensively dived into PMax and apply this new knowledge to all EASY Noise Control PMax campaigns. In any case, the current structure offers them enough potential in the coming years to remain the market leader in the Netherlands and to become the market leader in other countries.
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