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Cleanprofs: Cleaning waste bins, selling online as a subscription
Cleanprofs is the largest player in the Netherlands in the field of container cleaning. They come to your door every month to properly clean your bin with biodegradable means. With a subscription from Cleanprofs you are therefore freed from stench and other nuisance.
Cleanprofs has asked Social Brothers to further increase its growth. The focus is on national reach and on bringing their various subscriptions to the attention. For Cleanprofs we run SEA and social media campaigns, fully focused on conversion and the growth of the number of subscriptions.
In this case:
- Challenge
- Solution
- Facts & figures
Seasonal service in the spotlight, not just when the weather is nice
Challenge
Because Cleanprofs is active nationally, it is important to set up campaigns that have a large reach and are shown throughout the Netherlands, without losing local relevance. The focus is on hard conversions and not on brand awareness. The aim is therefore to convince as many people as possible of the benefits of Cleanprofs. Because the need to clean your bin is seasonal, it's important to get the most new subscribers during the summer months.
Data-driven awareness campaign
Solution
For Cleanprofs we started with a data study. Based on this, we have mapped out where the opportunities lie for Cleanprofs to grow. First of all, this formed the basis for a new conversion-oriented website and ordering process, as well as for additional SEO pages for various locations in the Netherlands.
We then set up data-driven campaigns for both SEA and social media that we optimized daily. We have continuously developed new advertisements that respond to the temperature, odor nuisance and vermin in the green bin, but also to FOMO with temporary discount promotions or to the principle of reciprocity by cleaning free bins.
Growing together with our clients is the best thing there is.
1 year campaign:
Facts & figures
- More than 6.000.000 people achieved per year
- More than 10.000 registrations per year
- CPA of €30 and ROI of 2,7
- Rise in the organic search volume of 20%
- Rise of the number of keywords on which Cleanprofs found will be reduced by 80%
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