Register for our Digital Accessibility webinar!
️ Blog
Cleanprofs improves marketing with new full-funnel insights
Cleanprofs is the specialist in cleaning rolling containers for both private and business customers throughout the Netherlands! With their tailor-made Mercedes cleaning vehicles and innovative technologies Cleanpros a unique solution for a clean and hygienic living environment. 'It is our mission to fully relieve our customers of their worries with reliable and efficient container cleaning.'
In this case
- Challenge
- Solution
- Facts & figures
A high lead time and wide range
Challenge
Cleanprofs saw excellent results on their digital channels such as Google and Facebook, but these figures did not match the data in their CRM system. So the issue was that there was a difference between the positive figures shown on the advertising platforms and the actual figures in the CRM. The challenge lay in obtaining an accurate picture of the costs per acquisition (CPA) per channel and improving management based on these insights.
Solution
Part of the solution lay in Billy Grace's software. This tool uses a first-party pixel that provides reliable insights through GDPR-compliant data and multi-touch attribution. Using this technology, we were able to accurately track and evaluate campaign performance.
Thanks to this data, we were able to implement a full funnel approach, allowing us to better understand how different channels contribute to conversions. This gave us a clear and accurate overview of campaign performance, which helped us optimize the marketing strategy and allocate budgets.
The benefits of Billy Grace
- Full-Funnel Measurement: combine viewing and click data for a complete overview of advertising impact across all phases of the customer journey.
- Unlimited data retention: Provides unlimited access to data for tracking entire customer journeys without data loss.
- Helicopter view: Measures the influence of all factors, including external factors such as weather, for a complete understanding of conversions.
- AI model attribution: Using AI to combine click and view ratings for a holistic analysis of ad effectiveness.
Facts & figures
Implementing and using Billy Grace has led to significant improvements in Cleanprofs campaign insights, creating a single truth for all channel performance. With this data we were able to make much more calculated decisions, resulting in:
- An improved ROI
- Higher CTR
- More effective impressions.
The improved transparency in the data allows us to make better strategic decisions based on real-time and accurate information, which ultimately makes the entire marketing effort more effective.
Do you want advice or help with your recruitment marketing? Social Brothers will help you! Contact us via the module at the bottom of this page or visit our Contact page.
Help us, what do you think?
Thank you, your feedback has been received!
Thank you, your feedback has been received!
