Certified HubSpot Partner in Amsterdam: Social Brothers implements a modern CRM
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370% increase in turnover for Mezaldy
Mezaldy is a leading webshop for designer clothing and is committed to always offering a complete and stocked range of the most sought-after fashion clothing brands. That makes Mezaldy a leading webshop retailer in the field of fashion and lifestyle. Together with the designers, Mezaldy stands for exclusive clothing in combination with streetwear.
The range of brands is put together every season by in-house fashion experts. For example, Mezaldy has the latest fashion trends in stock every season. But this fast-paced industry requires a tailor-made marketing solution to achieve further growth.
In this case
- Challenge
- Solution
- Facts & figures
Strong growth against a healthy ROAS
Challenge
Mezaldy approached Social Brothers with this challenge. The webshop had to grow through marketing. A healthy ROAS and extensive product segmentation were central to this. Not bad. Because Mezaldy has a very wide range, read; +40.000 items, dozens of brands and a large number of product categories. Such an extensive range entails just as diverse search intentions and margins. Herein lay the main challenge. On top of that is the speed of the fashion industry. The difficulty lies in the seasonanility of online purchases in the fashion industry. At that speed, it is our job to find the right product segmentation in this wide range so that the products can be pushed at the right time. Taking profit and margins into account, of course. In short, a big puzzle, but one that Social Brothers likes to put together!
Data-driven
Solution
In order to arrive at a suitable solution, we have looked closely at the tooling that is relevant to this case. That has become, in addition to the standard options of Google, this selection:
Channable
A powerful e-commerce platform that enables companies to manage their products through dynamic product feeds and advertise on various online sales channels.
It also offers advanced product optimization tools. Think of editing product information, adding rules and synchronizing stock levels.
Product hero
A tool that allows companies to organize, categorize and push their product range based on various variables such as ROAS and popularity.
bannerwise
This versatile tool makes creating and managing display ads easy, even without advanced design skills!
The tool offers advanced animation options and an intuitive interface, making it easy to create attractive and eye-catching. But the biggest advantage is that Channable's dynamic product feed can be linked to the Bannerwise product library. The creation of practically endless variations is then done with just the click of a button.
Golden combination
The combination of that tooling ensures that we were able to deliver a dynamic, data-driven product feed. We were able to use the information from this feed to target specifically based on stock levels, available sizes, a constantly changing assortment and popularity and to shift between different campaigns without losing sight of the performance at the product level.
To be able to serve visitors even better after landing on the website, it has been updated by our colleagues W.P. Brothers optimized for speed. This is not only good for the overall user experience, but also for the conversion rate!
Facts & figures
- 46% increase in conversion rate;
- 370% increase in turnover;
- 350% increase in transactions.
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