November 11 2022

A 'digital' helping hand to generate more registrations

❤️ Project
10 min. reading time

Sometimes things don't go well and you need a listening ear. Our partner Helping is happy to lend a helping hand to special target groups with a request for help. This special target group includes children and adults with a chronic illness, disability or behavior that requires extra care and attention. Handjehelpen is a non-profit organization active in the Utrecht region. They link the needy to their own volunteer or intern, real tailor-made help! Because people needing help get a buddy, they have more social contact, which makes them feel better about themselves.

In order to continue to facilitate these requests for help, Handjehelp needs more donors, volunteers and interns. It would be a shame if these links can no longer be made, which is why we are happy to offer a (digital) helping hand.

In this case

  • Challenge
  • Solution
  • Facts & figures
Helping out 47% Conversion increase

Extensive keyword research

Solution

Extensive keyword research has mapped out the search needs of the three different target groups of Handjehelpen. After the keyword research, campaigns were run on both Google Ads and Google Grant. Due to the extensive keyword research, the Google Grants account can be expanded considerably. This has resulted in extra clicks and we were able to turn more volume. The keyword research offered us a specific 'always on' campaign with a varying focus; attracting volunteers, trainees or donors. This account is continuously optimized and improved.

 In addition, periodic push campaigns were run on Facebook for active recruitment. Within this campaign, too, the focus is constantly shifting to a different point of attention; volunteers, interns and donors. In order to achieve a high CTR, our team has managed to match the advertisements and landing pages as closely as possible to the search needs of the target groups. Within the campaigns, the location and radius in which the target group is located is taken into account, so that the search result matches the search intention of the user.

Facts & figures

Google Ad Grant:

  • 47% conversion increase
  • 30% more clicks

Google Ad Search:

  • 126% more conversions, at the same cost
  • cost per conversion -50%
  • 48% increase in conversion rate
Helping hand 30% more clicks

Meet Niels de Leng, Business developer

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Steven Founder[email protected]06 - 20413957
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